Ryan Gander “I'M TRENDING”

Published 2012

Concept and design: Ryan Gander
Publishers: Three Star Books / Thea Westreich and Ethan Wagner Publications

Description:
Fourteen pairs of resin casts hosted in cardboard and fabric slipcases, 9mm plywood boards of varying sizes.
Each pair is identically worn and has received identical minor damages, splintering, scratches and dinks.
Each individual board within a pair is painted a different color.

Four boards of 30x30x0.85 cm, two yellow, two white
Four boards of 30x27x0.85 cm, two blue, two yellow
Four boards of 30x24x0.85 cm, two green, two blue
Four boards of 30x21x0.85 cm, two magenta, two green
Four boards of 30x18x0.85 cm, two orange, two magenta
Four boards of 30x15x0.85 cm, two purple, two orange
Four boards of 30x12x0.85 cm, two white, two purple

Casts realized in resin and painted in fluorescent colors and coated with UV paint.
Cardboard and fabric slipcases manufactured by Reliure due Centre, Limoges/Paris.

Limited edition of ten copies, plus three artist’s proofs.
Each copy is accompanied by a signed and numbered certificate.

Taken from the language usurped by Twitter, the title for Ryan Gander's I'M TRENDING is prescribed to the way in which multiplied uses of a word, idea or concept grows in popularity based on the nature of its repetitive use. 

By the artist's account, this project is viewed as a collision between the book and an artwork; what happens when various forms coalesce? Paralleled with the Loose Associations conferences initiated in 2001 (and just as eclectically diffused in assemblage and interpretation) Ryan Gander's I'M TRENDING  is a series of tools and clues from which our established patterns of logic, thought and design are questioned and redefined.

I'M TRENDING is the first joint publication between Three Star Books and Thea Westreich/Ethan Wagner publications.

Click here to check Ryan Gander's performance “Photographing I’M TRENDING” at the Independent 2012, New York.

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